A closed restaurant during the COVID-19 pandemic is definitely not a good situation for the business owner and it's also not good for the community.
Having been closed for two weeks, Silent Partner Media came alongside Chef Lee Restaurant in Goochland to not only get the word out with a robust social media strategy. We also helped them with the process of operating in a completely new way.
Our first step was gaining authorization to the dormant Facebook Account.
This required calls to Facebook, notarized affidavits and a good deal of persistence...but within 24 hours we were back in business...well with Facebook at least.
The next step was setting up the process by which Chef Lee could safely prepare and deliver to their customers.
We developed a "no touch" curbside process and just three days later, with Personal Protective Equipment (PPE) at the ready Chef Lee was re-opened for business.
Chef Lee http://chefleegoochland.com was excited to be open for the community and the community was extremely supportive...click on each post to scroll through what some of our customers had to say...
Silent Partner took over the social media management to make sure we were communicating to the community...take a minute to scroll through some of our posts.
We were excited by the results we were able to achieve for our client in just ONE WEEK.
Followers increased 23.4%
We reached almost 11k people (FYI the population of Goochland is 22k)
We had an amazing 4,325 engagements
And page views increased 1523%
"Helping a local business survive during this crisis is exactly why Silent Partner Media exists!" Silent Partner Media. Helping you through the maze of advertising. Even in a pandemic!
A Story of Partnerships with Top Health Care System
Kiosk in Wegman's Short Pump Location
Client: Bon Secours, one of Richmond’s premier hospital systems with seven non-profit hospitals in Virginia’s Commonwealth.
Situation: With it’s mission focused on community, Bon Secours desired to partner with Wegman’s Foods to offer free colon cancer screening kits and Silent Partner was brought in to get the word out.
Solution: Silent Partner negotiated a partnership with local TV which included multiple free segments on Richmond’s premier morning show, Virginia This Morning…
Result: The campaign proved so successful that after just one week of the month long giveaway more kits needed to be ordered to meet the high demand.
Building Trust Through Partnership and Success
Client: A high-end, specialty retailer who has been in business for more than 40 years and had opened their third location in a new market, Richmond VA, 3 years prior.
Situation: While this client understood the value of advertising, they had never worked with an agency and were not as strategic as they would have liked to be and their advertising dollars were not maximized.
They agreed to let Silent Partner Media manage their advertising during their most crucial campaign period, working with the same budget as they had used the prior year to see how things went. As Richmond was a new market for them, the store did not have the brand presence that their other stores in the first two markets enjoyed. SPM knew if we could get people into the location the exceptional service and product quality would convert into sales and delighted customers.
Solution:
Our research focused on Target Audience Identification and uncovered that the client’s reach was much broader in geography than for a typical retail location, but more narrow in demographics than originally thought.
SPM worked within the limited budget to include both broadcast and cable TV to allow for a brand awareness and product push that maximized frequency and reach within the market and target demographic.
Due to the seasonality of the business as well as the increased opportunity to maximize sales within particular market conditions, 20% of the advertising budget was reserved to take advantage of open inventory when those market conditions were met.
While the planned schedule ran, the SPM team monitored the execution along with market conditions and available inventory to ensure makegoods, bonus opportunities and great deals at the right time were maximized.
Result:
The client saw a 15% increase in revenue year over year for their Richmond location while other stores remained flat with overall market conditions for all three markets unfavorable to sales
Actively working with our media partners throughout the campaign, Silent Partner Media secured a large number bonus insertions for the commercials, and the post campaign audit showed the campaign delivered a 12% larger target audience than originally estimated.
The client was so pleased that they contracted SPM to manage their future campaigns, increasing budget and trusting SPM with an additional market the next year
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When it comes to marketing and branding there’s no one I trust or respect more because I know her [Brennan’s] approach works. Many clients, large and small over the years have benefited from her work ethic, creativity and keen eye for detail. She’s developed a reputation in our professional community that only comes to those who get results.
