Marketing Strategy

Not having a well designed marketing strategy is the number one mistake we see businesses make.

We believe success doesn’t happen by chance but rather is the result of developing a great strategy. We consider where your business has been, where it is now and where you want it to go.  Silent Partner Media will come alongside you wherever you are in the process. Whether you are well down the path but looking for some expert guidance or just taking your first advertising steps we want to be your partner.  We can work with teams you already have in place to plan and execute the media needed, or we can tap our resources to  develop a high-performing marketing team thus allowing you to focus on what you do great, while we do great things for you!

"A Goal Without a Plan Is a Wish"

Success doesn’t happen by chance but rather is the result of developing a great strategy. We consider where your business has been, where it is now and where you want it to go. Silent Partner Media will come alongside you wherever you are in the process. Whether you are well down the path but looking for some expert guidance, or taking your first advertising steps we want to be your partner. We can work with teams you already have in place to plan and execute the media needed, or we can tap our resources to develop a high-performing marketing team thus allowing you to focus on what you do great, while we do great things for you!

“If You Fail to Plan, You Are Planning to Fail”

You can hardly open any business text book, read a marketing blog or attend a advertising seminar where significant emphasis is placed on planning. Yet too often we great business leaders don’t put enough time into developing their plan let alone their strategy. And there is a difference between the two.

A plan is nothing more than identifying the steps necessary to complete a task. While better than winging it, it is not the same as having a well-developed advertising strategy.

Plans...

Plans will lay out a how to get from Point "A" to Point "B"

A strategy finds the most effective and efficient way to get there.

Strategies...

A plan prompts you to choose an advertising budget based on limited factors such as cash-on-hand.

A strategy prompts you to consider many factors to arrive at a budget. Factors such as your margins as well as effective reach and frequency of message.

A plan fails to set up metrics that would allow you to measure results.

A strategy implements measurable outcomes to allow for accurate performance analysis which ensures advertising dollars are maximized.

So why do so many smart business people fail to put effective marketing strategies in place? Our decades of experience tell us it comes down to three main factors: Time, Expertise, and Overconfidence.

Trying to stop timeTime

 

Often said to be one of the life’s most precious commodities. No matter what people say, you can’t save time. At best you reallocate resources to work on other things or if you’re lucky, get some time to yourself.

Almost every business owner knows there isn't enough time in the day to perform core responsibilities. Products need to be sold, services need to be rendered. Add to that payroll, prospecting and attending to staff issues. It’s no surprise that often planning takes a backseat.  That’s where working with an advertising agency like Silent Partner Media comes in. Unlike you, who need to carve out time for planning, marketing strategy IS our business. It’s our main focus so we do it more efficiently and let you focus on what you do best.

 

For over a decade SPM has worked with clients of all sizes and industries. We’ve developed a process that ensures we understand your goals. From there we develop a superior marketing strategy, all the while not burdening our clients with constant meetings and time commitments. Our clients are more than welcome to be as hands on as they like. We find that once the partnership forms, we function as part of the team.

Lacking expertiseExpertise

 

Just like we didn’t go into advertising to be experts at accounts payable, our clients didn’t go into business to be advertisers

Even if they went to business school, it's close to impossible to keep up with the changing world of advertising. Just knowing how to use some of the available media channels like OTT, responsive display and social media isn’t close to good enough. A deep comprehension of what to look for is critical in ensuring you’re getting the most out of your advertising dollars. That’s where partnering with Silent Partner Media comes into play. It’s our job to know the changes in the media channels. We have to understand how changes to social media and search engine platforms will impact current and future plans. We put our expertise to work for you.

OverconfidenceOverconfidence

 

This is the most difficult to discuss with a client. It isn't unusual to run into a new business that has so much confidence in their product or service that they assume it will sell itself. We’ve seen clients invest their life savings and go into massive debt to get their dream off the ground but have not set aside a dime to tell anyone about it.

As your partner, Silent Partner Media will have that honest conversation with you so you can experience success.

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2986 Willow Trace Lane
Sandy Hook, VA 23153

3781 Westerre Parkway Suite C
Richmond VA 23233

804-332-6324

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