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Sounds a little too “Mad Men?” Ok, let’s break it down. How are people going to find you? Do they know you by name and are going to type your name into a search engine like Google, Yahoo or Bing? Or are they going to search by the name of your product or service? The answer to that question will influence our advertising strategy. 

While the answer can be “both” depending on what you’re trying to do, knowing the answer to this question is important and often overlooked. For example, maybe you own an electrical service company. There are the potential customers you’ll want to be able to find you when a need is realized, say a ceiling fan needs to be replaced. There are other times you’ll want to put your business in front of customers for something they may not yet know they want, such as the convenience and security of a whole home generator. Understanding this answer helps influence our strategy. 

Does this sound familiar? You’re thinking about running an ad for an upcoming sale. Where are you most likely to place that ad? If you’re like most humans, you’ll think first to run it within media you like and with which you are familiar. This approach is a business decision-makers biggest mistake. We hear from well-intentioned, smart people that they run ads in TV shows they watch or magazines they read. At best, they may place the ad at least where they think their audience might be. But if you can admit that you or your spouse, your friend Bob and so on, do not fully represent your sales prospect pool, hopefully you can also see that approach is no way to maximize your advertising dollars. 

At Silent Partner Media we invest in leading market and media research tools to take out the guesswork. While there is an art to media buying, Silent Partner Media also relies on the science of media buying. We can tell you with a great deal of accuracy how many people you can expect to see your ad and how many times they’ll see it.  

We hear all the time, “I’d like to advertise and have a marketing strategy, but I can’t afford it.” That is not true. The adage “You can’t afford not to” has never been more apropos. Henry Ford once said, “Stopping advertising to save money is like stopping your watch to save time.”   

Do you know who is the most afraid of spending money advertising? Business owners that dabbled in advertising without a plan and didn’t see results.  Working with Silent Partner Media you will see how your advertising dollars impact the bottom line. Our clients realize a good media buy equates to increased sales.  That makes true believers and long-time partners. 

We can help you set goals to measure results and optimize as we go. We use our media research tools to help inform the budget that will best allow us to hit your goals.  

We were very deliberate in choosing our name Silent PARTNER Media. We don’t want you to see us as “your agency,” we want you to see us as your partner. When we meet, we do an honest assessment. We determine if working together will be a benefit to both of us. Sometimes we may be able to connect you with some talented colleagues that can help you address a primary need before you are ready to work with us on an advertising and media plan. The hard truth of the matter is that our success is a direct correlation to your success. We want to help grow and develop your business and we are enormously proud and protective of our stellar reputation.  

We can also connect you with any of our clients or media partners so you might ask questions about us and find out what it’s like to work with us. There isn’t a client or media partner, current or former, with which we wouldn’t be 100% comfortable for you to talk.